«Virtual Gallery»: Rebirth of Art
By Adiya Urazalina
The Centre of Modern art «M'ARS» has always been a sort of «pathbreaker» in Russia.
Founded in 1988, «M'ARS» was the first private art gallery in the USSR and an exclusive chance for young, talented, and daring artists to finally make their voices heard: to acquaint society with the new, revolutionary school of art.
Three decades passed and, though people are now fed up with modern art and art itself loses its sanctity and even usefulness with the appearance of virtual reality, «M'ARS» still has something new to say. Instead of perceiving modern technologies and art as conflicting concepts, «M'ARS» combines them to create an unforgettable experience.
Three decades passed and, though people are now fed up with modern art and art itself loses its sanctity and even usefulness with the appearance of virtual reality, «M'ARS» still has something new to say. Instead of perceiving modern technologies and art as conflicting concepts, «M'ARS» combines them to create an unforgettable experience.
Just imagine: no longwinded, boring guides, whose monotonous and mechanical speech often spoils the impression, no scurry, noisy crowds convulsively taking pictures in front of every work of art.
Just you and the magical world of beauty around.
Just you and the magical world of beauty around.
«M'ARS'» new project «Virtual (VR) Gallery» is a brilliant example of how impressive the mix of the digital and the creative can be. The project brings perfectly-known works of art to life, with the help of virtual reality glasses. They combine the physical and digital together as one and transfer visitors to the worlds of famous artists and their ideas.
| At "VR Gallery" you can look at Edward Munch's «Scream» through the eyes of Sandra Pogam and Charles Ayats or experience the «alien» atmosphere of the «Archeological Reminiscence of Millet's Angelus» by Salvador Dali. "VR Gallery" makes it possible to admire Claude Monet's tender water lilies, stroll around the painter's garden not as a «third-party» person but as an essential element of the masterpiece, actively interacting with the artist's world. «M'ARS» rebirths the old classics. |
The Centre of Modern art «M'ARS» has always been a sort of pioneer: for more than 30 years it keeps up with the times, sticking to its main principle to help visitors develop aesthetic sensitivity. «M'ARS» has not only thrived in cultivating the sense of beauty but has gone beyond: art here is not just art anymore. It's a new world, an artist's reality, in which you can immerse, which you can explore and experience yourself.
«VR Gallery» is open now at the Centre of modern art «M'ARS» in Moscow until May 30. Opening hours are from 12:00 to 22:00 every day.
Admission is 850 rubles, and 700 for beneficiaries.
Admission is 850 rubles, and 700 for beneficiaries.
All photos from http://artdynamics.ru/vrgallery
